Are you trying to sell stuff online?
Then I’m sure you will agree that converting your visitors into sales is hard.
And getting yourself profitable? That’s even harder.
But there’s a simple secret to increasing the value of every customer you sell to:
By creating a well-designed sales funnel, you can dramatically increase your sales and provide more value to your customers.
In today’s post, I’m going to introduce you to ClickFunnels, the software I’m using to build sales funnels for my business.
You don’t need any technical know-how to use it, and it will really change the way you run your business.
What is ClickFunnels?
ClickFunnels was created back in 2014 by Russell Brunson and his team. Since that time, Russell has turned ClickFunnels into a $100 million a year business and they just crossed over 147,000 active members as of January, 2021.
At its core, ClickFunnels is a software for building sales funnels. With a bunch of added bells and whistles.
You can use it to build:
- Squeeze pages
- Sales pages
- Webinar funnels
- Membership sites
- Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Plus, with the highest-end ClickFunnels package, you’ll even be able to start your own affiliate program (BackPack) and replace your email service with Follow-Up Funnels.
Basically, you’re getting everything you need to market and sell your products online, without having to hire expensive developers.
And people are using ClickFunnels with great success.
Over 700 entrepreneurs have already created funnels that have done over $1 million in sales using ClickFunnels
What are the best parts of ClickFunnels?
Best Feature #1: Funnel template blueprints
If you have never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 different types of funnels that he has used successfully in his own business.
The funnel types fall into 3 main categories: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are some other special funnels like Membership funnels you can create as well.
They include simple funnels like the Squeeze Page Funnel which collects a visitor’s email address and then sends them to a Thank you page when signing up.
Or to more sophisticated sales funnels like the 2-Step TripWire Funnel which sells a low ticket front-end product (your tripwire) and then upsells them to your more expensive products using Order Form bumps, and One Click upsells or Downsells.
In addition, each funnel type has its own set of free templates and paid templates. So even if you don’t have any design skills, your funnel pages will all have a consistent, professional design.
Here’s a high-level overview of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Once your sales funnel is live you can start sending traffic to it!
Best Feature #2: Nice Visual Drag and Drop Editor
While ClickFunnels gives you a great starting point with its funnel and page templates, the ClickFunnels sales funnel builder is where you can truly make each page in your funnel your own.
Pages in ClickFunnels are laid out using sections that can have any number of rows and columns. You can then use your mouse to drag elements around and place them where you want them.
While not as flexible as Instapage’s landing page editor, it is still very good and it can be used to achieve pretty much any design you want.
What I like most is that the editor is very intuitive to use.
Selecting components on the page and moving them where you want is very seamless.
Text elements can be edited inline, and modifying any element’s properties can be done through the fly-out sidebar.
And unlike other editors out there, everything is organized in a logical way. You’re not spending a lot of time hunting for what you want to do.
The important thing is that no coding is required. So you don’t have to spend time learning HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are essential for giving you the flexibility to design the exact pages you want and ClickFunnels gives you a wide variety of them to use.
Basic elements include Headline, Image, Text, Button, Input forms, and Video widgets. These are the basic building blocks for any landing page you build in the software.
ClickFunnels also includes a number of advanced elements like:
- SMS Signup
- Pricing Tables
- Progress Bars
- Facebook Comments
- FAQ Blocks
- Countdown Timers
- Custom HTML
Plus, there are specialized elements like Membership elements for your memberships pages and order and shipping form elements for your order pages.
Each element can be easily customized in the editor sidebar. With most elements, you can change common properties like background colors, margins, fonts, and alignment.
Then there are element specific properties like the image URL for the Image element or the Button text of your button.
Best Feature #4: The included Funnel Flix training is fantastic
Want to level yourself up as a marketer? Then the Funnel Flix training that’s available is a brilliant resource that everyone should take advantage of.
There’s an entire collection of ClickFunnels focused content that you get as part of the Standard plan including the:
- 30 Days book videos
- Affiliate Bootcamp
- Funnel Builder Secrets
- Product Secrets
- Funnel University
But there are other great training modules as well including Ad Skills, which is a premium course for learning paid traffic strategies and even Tony Robbins Private Collection is on there.
If you upgrade yourself to ClickFunnels Platinum, you get access to even more training from legends like Frank Kern and Dan Kennedy.
Honestly, even if you’re not interested in ClickFunnels itself, you may want to take the free trial just to watch all this great content.
Funnel Flix truly makes ClickFunnels a legitimate marketing training platform.
What I don’t like about ClickFunnels?
Bad Part #1: The software hasn’t added any major new features in awhile
There have been some changes to the ClickFunnels software in the last couple of years. But I haven’t noticed any major new features to the ClickFunnels editor in a while as far as I can tell.
This is a bit surprising since Russell mentioned they would be putting their full focus on the editor in his last State of the Union address (now more than a year ago).
With so much competition from other funnel builders in this space, you would think that ClickFunnels would be constantly trying to innovate.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors on their cheapest plan. I’m really not a fan of software products that limit you in this way.
If you are just building sales funnels for yourself, these limits are probably ok.
But you may get more annoyed at these limitations if you are doing client work, building funnels for multiple customers or promoting ClickFunnels as an affiliate using share funnels.
You will need to upgrade to the Platinum plan if you want to build unlimited funnels.
Bad Part #3: Fairly high learning curve
The scope of what ClickFunnels can do is pretty huge, and I can definitely see it be intimidating to some.
That’s why ClickFunnels put so much work into the onboarding process to help ease you into the software.
The ClickFunnels interface is pretty well designed for the most part and once you’ve built a few funnels yourself, the whole process does get easier over time.
ClickFunnels Pricing Plans
ClickFunnels is constantly evolving its pricing plans and has changed plan names several times.
The cheapest ClickFunnels plan is $97 a month. On this plan, you get access to all the funnel creation tools, but you are limited to creating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Follow-up Funnels, their built-in email service provider, and BackPack, which allows you to create your own affiliate program.
To get access to that, you’ll need to go with the Clickfunnels Platinum Plan. It includes everything, plus you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.
However, you can purchase the OFA Platinum (OFA = One Funnel Away) for $997 which gives you 6 months of ClickFunnels Platinum for free plus access to the One Funnel Away Challenge and some other cool bonuses. This brings the cost down to $166 a month, which is an amazing deal.
ClickFunnels does offer annual plans as well now. This lets you get 12 months of ClickFunnels for the price of 10 and you will get priority video support as well.
ClickFunnels does make it easy for you to demo their service with their free, 14-Day Free Trial. It’s not limited in any way which lets you give the software a full test before you fully commit. You can sign up for it at the end of this article.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support can be a bit hit or miss, but they’re working hard to improve the experience.
Support requests are usually answered within a few hours and I found the staff to be pretty helpful to all my questions. If you’re looking for faster support, you can use the Official ClickFunnels FB group which I mention below.
Do I need my own domain name?
You do not necessarily need your own domain name to launch a funnel, although I would recommend it. If you don’t have one then your funnel URL will look something like http://username.clickfunnels.com.
Do they have an active community?
ClickFunnels has an enormous and passionate community. There’s the official group on Facebook with almost 258k members. It’s a great place to get answers and get feedback on your sales funnels and answers to your questions.
What’s the best ClickFunnels training?
The best ClickFunnels training, in my opinion, is the One Funnel Away Challenge. It’s an intensive 30-day training that’s currently being taught live by Russell Brunson. I’ve taken it three times already, and I’ve learned so much from it. You can sign up for it below.
Besides purchasing it directly, there are several ClickFunnels offers that offer the One Funnel Away Challenge. For example, as part of One Funnel Away Platinum Offer.
What integrations do they offer?
Even though ClickFunnels has its own email service provider via Followup Funnels, it also integrates directly with all the best mail services out there.
For payment gateways, ClickFunnels integrates with Stripe, PayPal, clickbank, Infusionsoft, Authorized.net, and a few others. The one limitation with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s why I would highly recommend going with Stripe if you can.
Is ClickFunnels a scam?
I think ClickFunnels gets some negative buzz because of all the affiliates who are trying to promote it.
But no, ClickFunnels is not a scam. It’s definitely the real deal.
It’s a great software with an amazing affiliate opportunity. There are so many examples of people using ClickFunnels to build 6 and 7 figure businesses.
When people ask, “How do I create a sales funnel”, ClickFunnels is still the #1 answer for me. While there’s a lot of competition in this space now, ClickFunnels is still my default go-to funnel builder.
Is it perfect? Of course not. Like every product, it has its own flaws and annoyances. But it’s very good, and will keep improving in the future.
How does ClickFunnels compare versus GrooveFunnels?
GrooveFunnels is one of the newest competitors to ClickFunnels. Its sales funnel builder, GroovePages is just one aspect of GrooveFunnels, and it’s actually an all-in-one marketing platform that can replace a lot of tools.
At this point in time, it’s much easier to build pages with ClickFunnels, than it is with GroovePages. However, Groove is improving its software fast, and it may prove to be a worthwhile competitor soon.
What makes GrooveFunnels such a compelling ClickFunnels alternative is their free plan, and lifetime pricing.
How does ClickFunnels compare versus BuilderAll?
Builderall is often seen as a low-cost ClickFunnels alternative. And it can actually do a lot more things than ClickFunnels can.
However, I personally think BuilderAll is not very intuitive to use and feels quite clunky. So I prefer ClickFunnels to it.
How does ClickFunnels compare versus Kartra?
Kartra is probably my favorite ClickFunnels alternative out there.
Its membership site and affiliate platform capabilities are really good, and there’s a lot to like about it.
How does ClickFunnels compare versus LeadPages?
LeadPages used to be a very popular landing page builder, and people are often looking to see how it stacks up to ClickFunnels. LeadPages isn’t super comparable though, since it can’t really build sales funnels like ClickFunnels can.
How to make ClickFunnels work for you
First of all, you need to have a product or service to sell. If you don’t have something to sell, then don’t even bother looking into ClickFunnels before you do.
Next, you need to be willing to invest time and money into creating your value ladder and building out your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get customers into your funnel. And then coming up with appropriate upsells, order bumps and other OTOs that complement or enhance your main product offering.
If you’re unclear how to start, I would take a look at Russell’s own multi-million dollar sales funnels to give you inspiration. Read his book DotComSecrets, where he explains exactly the why and how of creating sales funnels and how to tell stories to sell your products. I’ve included a link below to get his book for free, just pay the shipping costs.
ClickFunnels is one of the most essential tools in my own affiliate marketing business.
I’m currently using it with several different projects, and it’s helping me grow my email list and make sales.
I’m always playing around with different sales funnel builders, and I can honestly say that ClickFunnels still has one of the best editor experiences out there.
Click here to take advantage of the ClickFunnels 14-Day Free Trial and start using it to grow your own business today.
Click here to join the One Funnel Away 30-Day Challenge.
Please Remember – Since I share affiliate marketing strategies with awesome people like you, it is only natural that my content may also include affiliate links for products I use and LOVE. If you take action (ie: subscribe, make a purchase) after clicking one of these links, I’ll earn a commission. Thank you!